Valley Investment Initiative (VII)
VII is an economic development incentive program jointly conducted by TVA and distributors of TVA power. VII offers competitive incentives to eligible customers who make multi-year commitments to invest in the Tennessee Valley.
The program has enjoyed great success with existing power customers since October 2009 and was recently expanded for use as a recruitment tool to attract new customers, investments and jobs to the Valley.
Customers in targeted sectors whose facilities meet the following qualifiers may be evaluated for a VII award:
Customer characteristics
- Minimum 250 kW peak monthly demand
- Minimum 25 employees and no plans to reduce workforce by 50% or more
- Financially sound
Long-term commitments
- Projected capital investment over a five-year period of 25% of an existing facility’s book value or $2.5 million in a new facility
- Standard power contract with a remaining term at least as long as the five-year VII award period
Award amounts are based on a customer’s five-year projections and actual performance in these categories:
- Capital investment
- Jobs added or retained
- Average wages paid
- Load factor
To learn more about this program, please contact the economic development specialist who serves your area. See these Representatives by counties served.

